Setting the Standard
Every site should have a standard that they want to introduce to each of the users. It’s good to stick to your model and make sure that you want to improve. For Instance, YouTube is a site that shares videos among other users. As time has went on, they improved their system to help people find content that they may find interesting faster. The subscriber system is the most obvious element of this concept. People get notified when those users post when they post content faster. Facebook also has groups and pages that people like so that they get to see more of what they like. Whatever the goal of your website is, create a system that will let users digest the content they want faster. Cater to the people who don’t want to explore and get what they came for.
If you website is going to appeal to millions of users, you need the proper logarithm. An algorithm is a set of rules that will be calculated to give you a result. This may not always be the result that you or the creator wants, but it means that there are always reasons to come back. With video streaming services like Netflix, they’ve invented algorithms to recommend you more content. The idea is that after you finish something that you enjoyed watching, you get to watch a piece that is recommended. Even YouTube has incorporated this model with their auto play button. Both times you are getting recommended content from different users, but the point is to enjoy more of what appeals to you. If you run a blogging site, once someone rates a post you can direct them to an article with similar subject matter. This makes sure that the site doesn’t get stale.
Create Descriptions, Not Recommendations
When providing talking about products or services, it’s better for the user to decide on their own. When someone says that something is the best the customer can be put off by that sort of statement because they know that they’re getting sold something. It hurts you because your competitors are likely saying the same thing. It’s even worse than when your competitors own a significant part of the industry that they’re not likely to lose. Letting word of mouth spread your brand is likely the best thing that can happen. When a friend or a public figure recommends a product that they genuinely enjoy, it can be the best thing. This can create a shift in the market because your notoriety won’t be spread because of your marketing. When people see your product again in stores, they will think about how it can make your experiences better. When you list your product try to make the description as neutral and tell people what they’re getting.
Have a Voice
Tone is really important. Maybe this has to do with the font that you choose. Either you have one that is expressive or more professional. Expressive tells people more about yourself and can help create an image. Professional gives a monotone voice and respects the reader because of where they are. This is the first part of creating an impactful voice. The second part is the actual text that you speak. Decide what emotions that you use in your text. It all depends on the subject matter. At the end of the day, only you can decide whether the content you produce should go a certain way. You can decide if you want to be angry, sad, reserved, nervous, happy and a bunch of other emotions. Whatever it is, your voice should be justified with the content that you’re talking about. This can really elevate the content and make it special. You should practice before going on your site so that you get to see the effects.